As a brand strategist and website designer for creatives in the wedding industry, one of the most common questions I get is: “Which platform is best for my wedding business website—Showit or Squarespace?” If you’re a wedding photographer, planner, florist, or other creative pro, your website isn’t just a portfolio—it’s your digital storefront, lead generator, and first impression all in one.

So if you’re Googling best website platform for wedding creatives or Showit vs. Squarespace for photographers, you’re in the right place. Let’s break it down.

Why Your Website Matters More Than Ever in the Wedding Industry

Before we dive into platforms, let’s talk about why your website is one of the most important parts of your brand. In 2025, more than ever, engaged couples are using search engines and social media to find their vendors. That means:

• You need a website that’s SEO-optimized
• It should be designed to convert casual visitors into booked clients
• It must reflect the elevated, custom experience your brand delivers

Generic templates don’t cut it anymore. If you want to stand out in a saturated wedding market, your brand and site need to be intentional and strategic.

If you’re looking to brush up on SEO basics, I recommend Google’s SEO Starter Guide—a must-read for anyone serious about visibility online.

Showit vs. Squarespace: The Creative’s Comparison

1. Design Flexibility

• Showit: Drag-and-drop, completely customizable. Perfect for photographers and designers who want a high-end, editorial feel without needing to touch code.
• Squarespace: More structured and template-driven. Limited flexibility unless you’re adding custom CSS.

Winner: Showit — hands down, for creatives who want a totally custom layout that doesn’t feel cookie-cutter.

2. Blogging & SEO Capabilities

• Showit: Integrates with WordPress, which means robust SEO tools and plugins. If you’re using it, pairing with a plugin like Yoast SEO can really elevate your rankings.
• Squarespace: Good basic SEO tools, but blogging is more limited in functionality.

Winner: Showit (especially if SEO is a priority for your brand)

3. User Experience & Mobile Design

• Showit: Allows you to design desktop and mobile versions separately—giving full control over user experience.
• Squarespace: Mobile responsiveness is built-in, but harder to fine-tune.

Winner: Showit, especially if you want a refined mobile experience (which matters, since most clients find you on their phone).

4. Ease of Use

• Showit: Simple once you learn it, but takes time to master. That’s where a designer comes in.
• Squarespace: Easier for beginners, less overwhelming to manage on your own.

Winner: Depends on your comfort level, but Showit wins in creative freedom—with a designer’s help, it’s worth it.

The Bottom Line: Which Is Best for Wedding Professionals?

If you’re in the wedding industry and want a strategic, custom-designed website that reflects the elevated service you provide, Showit is the platform I recommend every time. It’s made for creatives, integrates beautifully with WordPress for SEO, and gives you the flexibility to stand out in a visually-driven market.

Still unsure how to stand out in the wedding space? Resources like The Knot’s guide to marketing your wedding business are helpful starting points, but what really sets brands apart is strategy, not just aesthetics.

Ready to Elevate Your Wedding Business Website?

I specialize in strategic brand design and custom Showit websites for creative entrepreneurs in the wedding space. Whether you’re a high-end photographer or luxury planner looking to overhaul your online presence, I help you build a brand that reflects the quality of your work—and a site that books dream clients.

Apply to work together: Fill out form here

Or, if you’re not quite ready but curious, check out our portfolio and see how your brand could look with the right foundation.